HOUSTON MOUNTAIN BIKE ASSOCIATION

BRAND IDENTITY / LOGO DESIGN / SOCIAL MEDIA / E-COMMERCE WEBSITE / COPYWRITING / STRATEGIC PARTNERSHIPS

Mountain biker on a forest trail with Houston Mountain Bike Association logo overlay.

The Houston Mountain Bike Association (HMBA) approached JSDCo to help turn their vision of transforming Mount Harry Davis in Houston, BC, into a central hub for the mountain biking community in Northern British Columbia into reality.

Mount Harry Davis isn’t just a hill in Houston, BC — it’s a symbol of what’s possible when a community pulls together. The Houston Mountain Bike Association (HMBA) came to JSDCo with a bold vision: transform this landmark into a trail-rich destination that could bring fresh energy, new visitors, and outdoor pride to the region.

We refined their visual identity, created a colour palette grounded in Houston’s rugged beauty, and designed an engaging Squarespace website to rally support and connect with new riders. Through thoughtful copywriting and storytelling-driven social content, we helped HMBA build momentum online and in the community.

To top it off, we facilitated a strategic partnership with Mountain Biking BC — putting Mount Harry Davis on the provincial MTB map and growing the region’s profile for years to come.

TOGETHER WE BUILT MORE THAN JUST A BRAND. WE BUILT A COMMUNITY.

HMBA logo redesign showing before and after versions, with the original black gear design on the left and updated orange gear design with full name on the right.
Houston Mountain Bike Association website homepage featuring a mountain biker on a trail with forest and mountain views.
Flyer promoting "The Engine Inside" film screening by Houston Mountain Bike Association on September 29th at The Houston Plaza, Houston, BC. Includes event details, donation info, and QR code for more information.
Houston Mountain Bike Association website screenshot showing membership options, donation section, and contact form.
Instagram profile and posts of Houston Mountain Bike Association featuring events, auctions, and community activities related to biking in Houston, British Columbia.
Website mockup for Houston Mountain Bike Association featuring community members, mission statement, and sponsor information. Includes images of people biking, organization logos, and contact form.
Facebook page of Houston Mountain Bike Association showing a cover photo, profile picture, community info, and posts featuring mountain biking activities.
Houston Mountain Bike Association logos and caution signs with "Trees Don't Move" message.

Run a trail crew or bike club in Northern BC?

We helped the Houston Mountain Bike Association launch a brand, website, and team store that raised their visibility, rallied the community, and made membership easy.

CLICK HERE TO START A PROJECT TODAY!

HOUSTON MOUNTAIN BIKING ASSOCIATION | QUADRA BIKE SCHOOL | BLACK CREEK GROUP | THE COVE INDOOR PLAY

PHEWF! YOU MADE IT! THANKS FOR SCROLLING FRIEND!